Web Development Website Audits Articles

Conservationists enjoy increased traffic, search engine rankings and new volunteers

“… redesign of our database’s structure and ongoing co-operation with our website administrator has resulted in a continual increase in traffic, search engine rankings and registrations of volunteers and projects.”

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Getting Google to Love Your Website: 50 MORE Questions and Answers (Part 2)

June 1st, 2004

by Stephan Spencer

Originally published in MarketingProfs

What are some of the tools to measure the success of SEO? How do you get Googlebot to crawl your site more often? And answers to more questions follow!

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Getting Google to Love your Website - 50 Questions and Answers (Part 1)

May 25th, 2004

by Stephan Spencer

Originally published in MarketingProfs

How do you know if your site is search-engine friendly? What is the best way to find out the number of people searching for a specific keyword? And 48 other questions answered here…

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Get Google to Love your Web site

MarketingProfs virtual seminar series — online (webcast)

April 27th, 2004

Webcast by Stephan Spencer

The Internet’s next killer app for marketers has emerged: Google.

Google’s search algorithms power over half of all Web search queries, making high-ranking Google listings a marketer’s dream. While natural listings in Google deliver millions in sales to some of the Web’s savviest retailers, most websites are not properly designed to reach this market. How can you adjust or revamp your site so Google will love it?

Join Stephan Spencer, President of Netconcepts, during this rich presentation to learn the essential strategies of putting Google to work for your Web site.

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SEO abseil delivered page 1! out of 5,590,000 listings

“Page 1 out of 5,590,000 listings! I would recommend Netconcepts to anyone wanting to make their site more visible and profitable, and who wouldn’t want that!?”

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Stephan Spencer’s Top 10 Tips for E-Commerce Sites

April 23rd, 2004

by Stephan Spencer

Originally published in National Business Review

Our favorite tips for online catalogers: automatic spell correction on search queries, breadcrumb navigation, keyword themes, top 10 lists, open source, 1-click ordering, and more…

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Casing the Competition

April 1st, 2004

by Stephan Spencer

Originally published in Catalog Age

A competitor is eating your lunch. You know it. They know it. What you don’t know is how they did it. Welcome to the murky world of search engine optimization (SEO). Before you throw your hands up in frustration, I have good news for you: You can learn how to reverse-engineer your arch-rivals’ tactics and join them at the top of the search results heap.

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Google Optimization: E-Commerce @ $1 Cost (Part 2)

February 20th, 2004

by Brian Klais

Originally published in MarketingProfs

Many creative strategies are emerging to help merchants tap into this dynamic new search marketplace. As search becomes more embedded into consumer buying behavior, Google’s success provides both a framework and a reason for thinking about search engine friendliness as an integral part of Web design - rather than as an afterthought.

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SEO de-mystified for good results

“We hired Netconcepts because they were able to help de-mystify the steps we needed to take to increase traffic through search relevance.”

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Google Optimization: E-Commerce @ $1 Cost (Part 1)

February 6th, 2004

by Brian Klais

Originally published in MarketingProfs

If consumers find e-commerce appealing because it helps them find and buy products easily and in less time, then your Web site is no longer the shortest distance between points A and B: Google is. This means that the notion of an e-commerce site itself becomes entirely fragmented, as every page becomes a potential entry point and selling opportunity.

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